The digital transformation Management , accelerated by the Covid-19 pandemic, has changed consumer relations and placed companies on a new level of technological evolution from which they can no longer return.More and more companies adhere to the infinite technology solutions created to optimize business processes, which are more dynamic, customer-focused, and based on sustainability and data security.
These are even some of the main management trends for 2022. Learn more by reading this article. Come on?
1. Data Security
About 83% of companies in Brazil are expected to increase investment in cybersecurity in 2022, according to research by PwC Digital Trust Insights .With more and more companies migrating their data and systems to cloud computing, ensuring the security of this information is essential.
About 90% of intrusions target the systems of small and medium-sized companies, according to a survey by the National Retail Federation, which also found that the average cost of vulnerabilities can increase these companies’ expenses by up to U$D 36,000 annually.
In addition to the extra costs, vulnerable companies can still lose the trust of customers and partners, causing incalculable damage to the image of the business.
2. ESG (Environmental, Social And Governance)
The concern with the ESG agenda , environmental, social and corporate governance (Environmental, Social and Governance) sustainability in companies tends to be more intense in 2022.The pandemic has opened up what many of us already imagined: we need to rethink the way we deal with the world around us.
As a result, consumer relations, which have been in constant change for a long time, take another turn. The modern citizen is more than ever concerned about impacts on the planet, the use of natural resources, gender equality, inclusion, diversity, among many other points.
Failure to take ESG standards into account also has a negative impact on business, generating dissatisfaction among customers, partners and employees, who increasingly consider and demand a commitment to these values from companies.
3. Technological Solutions For Management
Digital Transformation is no longer a trend, but a matter of survival. The technology optimizes processes, makes it possible to capture relevant data, facilitates decision making and brings a clearer view of the business as a whole.
By automating processes, for example, in addition to optimizing tasks and reducing the time spent on them, it is possible to reduce costs and operational failures, making work dynamics much more efficient. This automation also improves the safety and quality of a company’s entire process.
- Find improvement opportunities;
- Manage meetings and project portfolio;
- Increase productivity;
- Share KPIs with agility and transparency;
- Enhance corporate governance;
- Manage risks and analyze scenarios;
- Facilitate the exchange of information and communication between departments;
- Focus on the search for the results your company seeks to achieve;
- Employ the main strategic planning methodologies such as BSC, OKR and SWOT;
- Integrate people, operation and strategy.
4. Artificial Intelligence
According to a survey by Accenture, in the coming years Artificial Intelligence should be responsible for 40% of productivity in companies Management. It is already part of our daily life, present in the commercial routine through:
- Automation tools;
- management software;
- Security mechanisms;
- Data analysis solutions.
And although it causes fear in people, its main function Management is to leave the human workforce free to dedicate itself to more complex issues.
The ideal is to look for tools and software that make sense for your company and that can guarantee all the advantages that we have listed in the text. Currently the market is full of options, which serve from small to large corporations.
5. Humanized Management
Although technology plays a big role in the development of companies Management , it is people who make the business go. Therefore, the human resources sector must always be attentive to the needs of employees.
In an increasingly competitive Management market, it is essential to differentiate and value your employees, positioning yourself as an employer brand, being recognized as a place where you want to work.
For this, companies must be concerned with managing people in a humanized way, valuing the physical and mental health conditions of everyone, creating experiences in the work environment and implementing improvements frequently.
Keeping up with management trends for 2022 can be what will ensure your business exists until 2023 and beyond. Worrying about technology and people management is no longer an option. And as we always warn: those who don’t adapt, will be left behind.